Services - what we can do for you

Internet marketing, Website promotion, eCommerce, there are a wide variety of names but they all come down to one thing driving visitors and potential customers to your website so that you can promote your organisation and/or its products and services.

There are a multitude of ways to achieve this, and what is appropriate for one organisation may not be for another. As such assessing any organisations aims and goals is key to creating a effective marketing campaign.

Website promotion can broadly be spit into 2 categories. Firstly paid for marketing, this has the advantage of speed, however the cost can be beyond smaller or not for profit organisations. Paid for marketing includes:

• Pay Per Click
• Conventional advertising in papers, magazines, radio or Television
• Web banners etc

Secondly there is organic website promotion, this is a more sophisticated way of developing an on-line presence by establishing your site as a credible website and getting it well linked by other sites. The initial investment is relatively low compared with most forms of advertising further more once established it is relatively cheap to maintain as there are little or no ongoing capital expenses.

Elements that may make up part of a organic website promotion campaign are:

• Web content development
• Search engine optimisation(SEO)
• Search engine submission
• Web directory submission
• Submit associated videos to on-line video hosts(YouTube, Google Video, Yahoo video etc)
• Establish links from quality, on-topic sites using search engine
• Use the link as your signature in related forums
• Add url to blog posts
• Add url to forum posts
• Put website URL on all printed materials
• Multiple domain names covering common variations of business name and type of service or product the business sells.
• Add URL to email, newsgroup and forum signatures
• Put URL on business uniforms
• Give promotional items with the website URL
• Put URL in all business press releases
• Put URL on company vehicles
• Regularly add good content to a website
• Submit written reviews of your website to print media such as magazines
• Include URL in any classified advertising

We can evaluate your existing marketing campaign and advise you as to the best ways to increase your sites presence and drive more people to it in the most cost effective way.

To find out how we can help you develop your website Call Us (tel. (44) 01273 491259) or Contact us for a free evaluation.