10 tips to promote your Blog

Blogs can be a great way of keeping in touch with your clients and raising the profile of your websites, they can also be time consuming and frustrating.

With hundreds possibly thousands of blogs added to the internet daily how do you get yours noticed?. Blogs are setup for all sorts of reasons and what is the right strategy for one may well be completely inappropriate for another. Here is a list of 10 tips for those of you who don't want engage a professional to do the job:

• Avoid hosted blogs that prevent you from using your own domain name.

• Use a well developed software package, our favourite is Wordpress, then customise it to reflect your existing site or sites.

• Research keywords that are appropriate to your blog and develop a list.

• Optimise the blog.

• Open a Google account, if you don't already have one, and add a sitemap.xml and validate.

• Identify and link to credible blogs, web sites and hubs for outbound resource links.

• Enable statistics for tracking.

• Submit Blog URL to prominent RSS and Blog directories / search engines.

• Engage in an ongoing link building campaign.

• Posting frequency; for news 3-5 times per day, if it’s an information blog 3-5 times per week and if it's a company blog once a week should be regarded as a minimum. Any post must be unique and relevant.